The Digital Transformation of Your Business: Why It’s Important and How You Can Do It

  • By Clinton Walton
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  • 24 May, 2022
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Why Is Digital Transformation So Important?

The digital transformation of your business is a process — not an end state — and it’s a practice that is continuing to evolve as new technologies emerge. To thrive in today’s digital world, businesses must embrace change and stay ahead of the curve by continually upgrading their processes and adapting their tactics to suit changing customer needs. If you think the need for digital transformation is something that only applies to companies with websites and apps in their business plan, you are sorely mistaken. Every company can benefit from rethinking how they do business through technology to keep up with their customers in today’s connected world. Read  here to learn more.

Why Inbound Marketing is Important to B2B and How to Get Started

By Natalie Mckensize • September 8, 2022
Inbound marketing is the most effective strategy for B2B businesses because it focuses on creating useful content that your target audience wants to see. It works for B2B because businesses don’t need to go out and find leads.

Why Decentralizing Your Company is a Must in the Tech Industry

By Melanie Brighton • July 5, 2022
The tech industry is one of the most dynamic and fast-paced businesses. In this environment, it's important to constantly reassess your company and its strengths so that you can pivot when necessary. A great way to do this is by decentralizing the company and making sure every department has its autonomy. If your company is ready to take the next step, read on to find out how decentralizing your company can help you succeed in the tech world!

Is a Facebook PPC Campaign Worth it?

By Loren • January 31, 2019

Social media is a powerful marketing tool to reach your audience and create an online presence for your brand. However, when it comes to advertising, technology is a prerequisite and has always played a vital part in its dispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on your phone, technology has made advertising much more readily available.

It did not take long for companies to realize the power of utilizing social media platforms to get their brands noticed. In the past several years, space has become more restricted and competitive for brands and businesses to get themselves seen on these platforms.

This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.

This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it’s worth it.